## Ad Creep

### More signs that an advertising-induced apocalypse is almost upon us

- A Danish outdoor-media company called Nytmedie offers new parents a free baby carriage. The catch? The carriage has a corporate sponsor's logo on the side.
- Acclaim Entertainment offers $10,000 in U.S. savings bonds to the first family that names its child after Acclaim's new video game, Turok.
- City councillors of Halfway, Oregon unanimously agree to rename the town to half.com, after an Internet ecommerce site.
- The History Channel sticks hundreds of ad decals on sidewalks all over New York City. The decals illegally deface public property, but the agency responsible calls them “whimsical, witty, and fun.”
- Pizza Hut pays the Russian Aerospace Agency $2.4 million (U.S.) to place a 30-foot tall logo on a rocket that launched part of the International Space Station. Pizza Hut once considered using a laser to display its logo on the moon, but abandoned the idea as “impractical.”